Join us September 25 for our 10-Year Anniversary Symposium and Networking Event at Green Acre

This will be our biggest event yet! In celebration of 10 years of gathering and networking our local San Diego Biopharma, Diagnostics and Medtech commercial executives, we have partnered with BioCom and through the generous support of sponsors, we have planned a day of industry learning, sharing and socializing.

Roundtable Exchange: 1:30 – 3:00pm

Roundtable 1A. Stack the Deck in your favor: Derisking launch in rare disease and specialty therapies  (sponsored and led by Herspiegel)

Roundtable 1B. Omnichannel Built for You – Modern Marketing Momentum for Every Biotech Team (sponsored and led by CrowdPharm)

Roundtable 1C. Succeeding in Life Sciences with Agentic AI (sponsored and led by IQVIA)

(see below for roundtable details)

Industry Leadership Panel Q&A Session: 3:30-5:00pm  --  large forum moderator-led session asking a panel of CEOs, CCOs, and industry experts about topics that affect our jobs, industry, and companies in San Diego.

Reception & Dinner: 5:00-7:30pm  --  open bar and “around the world” buffet dinner plus raffle prize winners

This free event is open to all COM-X members and will require RSVPing to the registration here with full program details. If you are not a COM-X member and want to be, simply join using the “Join Us” button above.

Thank you to the generous support of our event sponsors

Roundtable 1A. (sponsored and led by Herspiegel): Stack the Deck in your favor: Derisking launch in rare disease and specialty therapies​

Launching therapies in rare and complex specialties requires navigating a high-stakes, evolving landscape—characterized by shifting policy, delayed approvals, and rising payer demands for real-world evidence. With limited patient populations and competitive pressures, sub-optimal launch execution can jeopardize both patient access and long-term viability.​ This roundtable convenes commercial leaders to explore how early, cross-functional planning and disciplined execution accelerates performance in today’s challenging environment.​​

Key Discussion Areas​

·       Market Dynamics: Trends reshaping rare and specialty therapy commercialization​

·       Integrated Planning: Accelerating performance through early alignment across Medical, Market Access, and Marketing​

·       Patient Services: Enhancing initiation and persistence through targeted support strategies​

·       Operational Excellence: Best practices in resource allocation, budgeting, and launch timelines​

Join us for a robust discussion and lean into our lessons learned from our 150+ pharmaceutical product launches, including our experiences assisting clients in bringing their first asset to market.

Roundtable 1B. (sponsored and led by CrowdPharm): Omnichannel Built for You - Modern Marketing Momentum for Biotech Teams

 Big pharma isn’t the only one who can run modern marketing programs. Every day, emerging biotech companies with focused portfolios are harnessing omnichannel approaches—scaled to fit their resources and designed to deliver real impact.

In this roundtable, we’ll explore modern marketing types and how your team can create unified HCP and patient experiences, tap into AI-driven content and analytics, and prove commercial value—without overwhelming budgets or tech stacks.

Key Discussion Areas:

• Omnichannel Day-in-the-Life: A behind-the-scenes look at what a unified, HCP- and patient-centered experience could look like.

• Content in an AI World: Practical ways to use AI for modern content strategy—from journey-stage ideation to new search and personalized creative assets.

• Momentum Beyond Clicks: How to measure success through outcomes such as access, persistence, and adherence—not just impressions.

• Start Small, Build With Confidence: Simple, scalable steps that resource-limited teams can take today to lay the foundation for omnichannel.

Why Join Us:
Hear from experts across digital strategy, creative, account leadership, and analytics as they share real-world approaches to making omnichannel practical for biotech teams. See live examples of how AI can accelerate workflows and how data dashboards, such as Galileo 6, move measurement beyond vanity metrics. Walk away with an Omnichannel Starter Pack tailored for biotech—so you know exactly where to begin.

Roundtable 1C. (Sponsored and led by IQVIA): Succeeding in Life Sciences with Agentic AI

Join this session to explore the transformative power of agentic AI in life sciences. Discover how AI-powered assistants can elevate your impact, enhance efficiency, and deliver personalized experiences to achieve brand goals. We'll unveil must-have AI capabilities shaping the future and share insights from industry pioneers. Learn how generative AI can drive pharmaceutical brand success and continued growth.

 Key Discussion Areas:

1. Discuss prioritized AI uses selected by industry peers and IQVIA for their potential impact on life sciences.

2. Learn how digital agents driven by agentic AI support field teams by proactively surfacing insights, streamlining the capture of interactions, and enabling more personalized, compliant engagement with HCPs.

3. Understand how synthesizing structured and unstructured data—from expert profiles and conference activity to real-time digital signals—an agent can quickly surface what matters most to each KOL.

 Don't miss this opportunity to gain a competitive edge and shape the future of your pharmaceutical brand with the power of agentic AI.  Agentic AI is no longer a concept—it’s becoming a capability. For organizations ready to lead, the time to prepare is now.